Participation of employees in the making of marketing decisions in enterprises in Serbia

Contemporary approaches to the analysis of business activities of modern organizational systems are focusing on human resources and considering them the most important property. Participation of employees in the decision-making process contributes to the improvement of company's performances, and also to the satisfaction and motivation of employees. Objective of this research paper is to point out to the significance of employees' participation in the making of strategic decisions in an enterprise and to examine the share of employees in the making of marketing decisions in Serbia's economy. Through empirical analysis presented in this work, we analyzed the level of involvement of employees in the process of making marketing decisions through the presentation of their attitudes depending on their personal characteristics, type of organization and their position in the organization. The results obtained say that there is room for increasing the level of employees' involvement in the process of making marketing decisions, as well as the influence of age and hierarchical positions on the possibility of influencing the decision-making process

Programs of financial support to SMEs in Serbia by non-banking institutions

The development of small and medium-sized enterprises plays a key role in the recovery of Serbian economy. SMEs are the engine of economic development and the key factor to achieve economic stabilization and economic growth. For years the SME sector in Serbia is in a poor state, faced with numerous problems. One of the biggest problems of local entrepreneurs is to find and provide the financial resources necessary to start a business, purchase necessary resources, ongoing maintenance of liquidity and investment operations, in order to achieve growth and business development. Bank loans are mostly expensive and difficult to access for entrepreneurs, which is why this problem is even more important. As an alternative to bank loans, there are programs of financial support to SMEs in Serbia, introduced by different institutions. This paper presents the analysis of such sources of funding for SMEs in Serbia

Participation of employees in the making of marketing decisions in enterprises in Serbia

Contemporary approaches to the analysis of business activities of modern organizational systems are focusing on human resources and considering them the most important property. Participation of employees in the decision-making process contributes to the improvement of company's performances, and also to the satisfaction and motivation of employees. Objective of this research paper is to point out to the significance of employees' participation in the making of strategic decisions in an enterprise and to examine the share of employees in the making of marketing decisions in Serbia's economy. Through empirical analysis presented in this work, we analyzed the level of involvement of employees in the process of making marketing decisions through the presentation of their attitudes depending on their personal characteristics, type of organization and their position in the organization. The results obtained say that there is room for increasing the level of employees' involvement in the process of making marketing decisions, as well as the influence of age and hierarchical positions on the possibility of influencing the decision-making process

Synthesis between digital marketing strategies and chess strategies

The development of digital technologies and the emergence of new digital tools has enabled many companies to operate, communicate and build the image of their brands more efficiently in the minds of their consumers. However, in a market characterized by high competition, companies are faced with a need to constantly improve their digital marketing strategies in order to survive at all. There are many practical examplesin which organizations have used chess strategies, which have been developed for hundreds of years, to outsmart their competitors in the market. It is possible to draw a parallel between the strategies of this ancient social game and the business environment, and the knowledge and experience of professional chess players can also help marketing professionals gain a competitive advantage in the market and achieve their business goals in the digital environment. This paper seeks to explore and analyze the possibilities of implementing strategies used in the game of chess in the field of digital marketing and to present the possible benefits that marketers and companies can have from the implementation of these strategies in the modern business environment. The aim of this paper is to collect and analyze information from the existing academic literature on the possibilities of connecting chess and digital marketing strategies and to offer new solutions to marketing experts and companies, which can help them improve their communication with consumers, achieve emotional interaction and create a better image of their brands